Located on the outskirts of Melbourne, Mayfield is a clothing store offering a curated and community-driven selection of Australian designer labels. The minimalist identity allows the collection of clothing to speak for itself; through soft colours reflective of the nearby coastal surroundings and combining elegant sans serif typography, delicate print finishes and G . F Smith Colorplan papers. 

Photography / Phoebe May Hebden

Brand Identity

Multidisciplinary graphic designer